Privacy policy

Privacy Policy

Revalia® — Privacy Policy

Last Updated: July 31, 2026

Your privacy matters to us. This Privacy Policy explains, in plain terms, what personal information Revalia® ("Revalia®," "we," "our," or "us"), operated by Blackridge Consumer Brands LLC, collects, how we use and protect it, and the choices you have. It applies to all of the following (together, the "Services"): our websites, including shoprevalia.com and its subdomains; the checkout, ordering, and subscription pages we operate; our customer support channels (email, chat, and phone); and our marketing communications, including email and SMS.

BY USING OUR SERVICES, YOU CONFIRM THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THE PRACTICES DESCRIBED IN THIS POLICY. IF YOU DO NOT AGREE, PLEASE DO NOT USE OUR SERVICES.

1. Information We Collect

We collect only the information we need to run our business, to fulfill your orders and subscriptions, communicate with you, improve our Services, prevent fraud, and meet our legal obligations. "Personal information" means information that identifies you or could reasonably be linked to you. It does not include data that has been anonymized or de-identified.

A. Information You Give Us

  • Contact details: name, email address, phone number, and billing and shipping addresses when you place an order, create an account, or contact support.
  • Payment details: payment card and billing information. Full card numbers are processed and stored by our PCI-DSS compliant payment processors — not on our servers.
  • Account details: login credentials, order history, and saved preferences if you create an account.
  • Order and subscription details: products purchased, quantities, order value, subscription selections, and anything else you choose to share with us at checkout.
  • Communications: emails, texts, chat messages, support requests, reviews, survey responses, and any other information you voluntarily provide.

B. Information We Collect Automatically

  • Device and browser data: device type, operating system, browser type and version, screen and language settings, and general technical information.
  • Usage data: pages visited, time on pages, links clicked, referring URLs, and how you interact with our site and emails.
  • IP address and approximate location: derived from your IP address for fraud prevention, tax, shipping, and analytics purposes.
  • Account and subscription activity: logins, changes, cancellations, and preference updates.

C. Information from Other Sources

  • Service providers: data from the platforms we use to run our business (for example, payment, fraud-prevention, shipping, and analytics providers).
  • Partners and ad networks: audience data and insights from our marketing and advertising partners.

We do not intentionally collect sensitive information such as medical records, government ID numbers, biometric data, or precise geolocation.

2. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, tags, scripts, and similar tools (including those from Shopify, Google Analytics, Meta, TikTok, Klaviyo, and SMS platforms) to:

  • Operate the site, checkout, and cart functions
  • Analyze traffic and performance
  • Personalize content and advertising
  • Deliver and measure marketing campaigns
  • Prevent fraud and abuse

You can manage or disable cookies through your browser settings or industry opt-out tools such as the Digital Advertising Alliance (aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org). Keep in mind that turning off cookies may limit some site features.

We honor Global Privacy Control (GPC) signals. If you visit our site with a GPC opt-out signal enabled, we treat it as an opt-out request for that browser and device. If we can match the signal to your account, we apply the opt-out to your account as well. Apart from GPC, we do not currently respond to other "Do Not Track" signals.

3. How We Use Your Information

We use your personal information for the following legitimate business purposes:

  • Fulfilling your orders: processing purchases and subscriptions, sending order confirmations and shipping updates, processing eligible refunds and exchanges, and providing customer support.
  • Marketing and advertising: sending emails and texts you have signed up for, showing you relevant offers, and measuring which campaigns work — including via advertising and analytics partners.
  • Security and fraud prevention: verifying identities, screening orders for fraud, defending against chargebacks and payment disputes (including submitting order, consent, and delivery records to processors and card networks), investigating abuse, and protecting the Services.
  • Running our business: maintaining accounts, improving products and site experience, quality assurance, accounting, and record-keeping.
  • Legal and compliance: complying with applicable laws, tax and consumer-protection obligations, enforcing our Terms of Service and other agreements, establishing and defending legal claims, and keeping required records.

4. How We Share Information

We do not sell your personal information in the traditional sense. However, some data sharing for targeted advertising may count as a "sale" or "sharing" under California law (see Section 10).

We may share information with these types of recipients:

  • Service providers: Shopify (our e-commerce and payments platform), payment and fraud-prevention providers, email and SMS providers, shipping carriers and fulfillment vendors, analytics and advertising partners, and customer support tools. These providers are contractually required to use your information only to perform services for us and consistent with this policy.
  • Business and marketing partners: advertising platforms that help us reach interested customers, and professional advisors (accounting, legal, insurance) as needed to run the business.
  • Legal and business transfers: when required by law, legal process (such as a subpoena), or to protect our rights, safety, or property; and in connection with a merger, acquisition, financing, bankruptcy, or sale of assets, in which case information may continue to be used as described in this policy.
  • With your permission: when you ask us to share something (for example, a review or social media integration) or otherwise consent.

5. Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes information about how you access and use them. Information you submit is transmitted to and stored with Shopify, as well as third parties in other countries, to provide and improve the Services.

Shopify may use information about your interactions with our store — together with data from other merchants and from Shopify itself — to provide enhanced features. In those cases, Shopify is responsible for prioritizing your personal information, including responding to requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy at privacy.shopify.com/en.

6. How Long We Keep Your Information

We keep personal information only as long as reasonably necessary for the purposes described in this policy:

  • Active accounts and subscriptions: for the life of the account, plus up to 7 years for legal, tax, and audit purposes.
  • Canceled or inactive accounts: deleted or anonymized when no longer needed, subject to the retention rules above.
  • Transaction and dispute records: as required by financial rules and until any statute of limitations or dispute window has run (generally up to 7 years), including records needed to respond to chargebacks and payment disputes.
  • Marketing data: until you opt out or when your last opt-in lapses under applicable rules.
  • Support records: up to 3 years after last contact to maintain service quality and resolve any disputes.
  • Cookies and tracking data: lifespans vary by provider; generally about 13 months for analytics data.

7. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption of data in transit (TLS/SSL), secure payment processing through PCI-DSS compliant providers, access controls, and regular security assessments. That said, no system is perfectly secure, so we can't guarantee absolute security. Please avoid sending sensitive or confidential information to us through unsecure channels.

If you create an account, you're responsible for keeping your login details safe. We strongly recommend never sharing your username, password, or other credentials with anyone.

8. Data Breach Notification

If a data breach compromises the security of your personal information, we will notify affected individuals and the appropriate regulators as required by federal and state law (including New York's SHIELD Act and other applicable state data breach notification statutes) and follow the laws in other states where affected individuals live. We will provide notice within the timeframes the law requires, including a description of the breach, the types of information involved, and the steps we're taking in response.

9. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights. These rights aren't absolute and may apply only in certain situations:

  • Access / know: request the personal information we hold about you, subject to certain exceptions, including the categories we collect, their sources, why we use them, and who we share them with.
  • Delete: ask us to delete personal information about you, subject to exceptions (for example, records we must keep for fraud prevention, chargeback defense, legal, tax, or accounting purposes).
  • Correct: ask us to fix inaccurate personal information.
  • Portability: request a copy of your information in a portable format, and in some cases ask us to transfer it to a third party.
  • Opt out of sale / sharing: direct us not to "sell" or "share" (as defined under applicable law) your personal information for targeted advertising. You can also use a GPC-enabled browser (see Section 2).
  • Manage communications: unsubscribe from marketing emails via the link in any email, and opt out of texts by replying STOP. We may still send non-promotional messages about your account or orders.

To exercise your rights, email us at help@support.shoprevalia.com or write to the address in Section 24. We'll respond within the timeframes the law requires (generally 45 days for California requests), and we will never discriminate against you for exercising your rights.

You may be required (or an authorized agent) to make requests for you. We'll ask for proof of authorization and may need to verify your identity directly before acting on a request.

10. Additional Information for California Residents (CCPA/CPRA)

If you live in California, this section applies to you in addition to the rest of this policy, as required by the California Consumer Privacy Rights Act ("CCPA"):

  • Categories collected (in the past 12 months): identifiers (name, email, phone, IP address); commercial information (purchase history, products viewed); internet activity (browsing and search history, interaction data); approximate geolocation (from IP); and inferences drawn from the above.
  • Why we share and with whom: as described in Section 4 — service providers, analytics and advertising partners, and legal recipients.
  • "Sale" / "sharing": we don't "sell" personal information for money, but our use of advertising cookies and pixels may count as "selling" or "sharing" under the CCPA. You may opt out at any time via the methods in Section 9 or a GPC-enabled browser.
  • Sensitive information: we do not use or disclose sensitive personal information for purposes requiring a "limit use" right under the CCPA.
  • Children: we have no actual knowledge of selling or sharing the personal information of anyone under 16.
  • Retention: as described in Section 6.

To exercise your rights (know, delete, correct, or opt out), email help@support.shoprevalia.com. We'll verify your identity before acting on a request, and you won't be treated differently for exercising your rights.

11. Text Messaging and TCPA Compliance

By giving us your phone number and opting in to receive texts from Revalia®, you agree to receive recurring automated marketing and transactional messages at that number. Consent is not a condition of any purchase.

  • Message frequency and rates: message frequency varies. Standard message and data rates may apply. Your carrier's rates may apply, and we are not liable for carrier charges or delivery failures.
  • Opting out: reply STOP to any message at any time to cancel. After you text STOP, you may receive one final message confirming your opt-out.
  • Help: reply HELP for assistance, or contact help@support.shoprevalia.com.
  • Content: cart reminders, promotional offers, order-related and account messages.
  • No sharing: we won't share or sell your mobile number to unrelated third parties for their own marketing.

12. Children's Privacy

Our Services aren't intended for children, and we don't knowingly collect personal information from anyone under the age of majority in their jurisdiction (and never under age 13). If you're a parent or guardian and believe your child has given us personal information, please contact us using the details in Section 24 and we'll delete it. We have no actual knowledge that we sell or share the personal information of anyone under 16.

13. International Transfers

We operate our Services in the United States. If you access them from elsewhere, your information may be transferred to, stored in, and processed in the U.S. or other countries whose data protection laws may differ from your own.

If we transfer personal information out of the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms — such as the European Commission's Standard Contractual Clauses or equivalent safeguards — unless the destination country is deemed to offer adequate protection.

14. Third-Party Websites and Links

Our Services may link to websites or platforms run by others. We're not responsible for the privacy practices, content, accuracy, or security of those sites, and including a link doesn't mean we endorse them. We encourage you to review the privacy policy of any third-party site you visit.

15. Dispute Resolution, Binding Arbitration, and Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

A. Informal Resolution First. Before starting any formal dispute, you agree to first contact us at help@support.shoprevalia.com and try to resolve the matter informally for at least 30 days.

B. Binding Arbitration. If we can't resolve a dispute informally, any dispute or claim arising out of or relating to this policy or the Services — including questions about the scope or applicability of this agreement to arbitrate — will be settled by binding arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules. Arbitration will take place in Albany County, New York, unless the parties agree otherwise or the arbitrator finds that venue would be unreasonably burdensome. The arbitrator's award is final and binding and may be entered as a judgment in any court of competent jurisdiction.

C. Class Action Waiver. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND BLACKRIDGE CONSUMER BRANDS LLC EACH WAIVE THE RIGHT TO A JURY TRIAL AND THE RIGHT TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING. ALL CLAIMS MUST BE BROUGHT INDIVIDUALLY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT COMBINE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY CLASS OR REPRESENTATIVE PROCEEDING. Nothing here stops you from reporting issues to federal, state, or local agencies, which may (where the law allows) seek relief against us on your behalf. You may also bring qualifying claims in small claims court without arbitration.

D. Mass Filings. If 25 or more similar arbitration demands are filed against us by the same or coordinated counsel, the parties agree the demands will be batched and resolved in staged proceedings under the AAA's applicable rules, with filing fees due only as each batch proceeds.

E. Opting Out. You may opt out of this arbitration and class action waiver by sending written notice to the address in Section 24 within 30 days of first using our Services. If you opt out, the rest of this policy still applies.

16. Governing Law and Venue

This policy, and any dispute relating to it, is governed by the laws of the State of New York, without regard to its conflict-of-law rules. For any disputes not subject to arbitration, you consent to the exclusive jurisdiction of the state and federal courts in Albany County, New York.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THIS POLICY OR THE HANDLING OF YOUR PERSONAL INFORMATION WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100.00). WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, REGARDLESS OF THE LEGAL THEORY.

18. Indemnification

You agree to indemnify, defend, and hold harmless Blackridge Consumer Brands LLC, Revalia®, and their respective officers, directors, employees, agents, and affiliates from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from: (a) your use of or access to the Services; (b) your violation of this policy or any applicable law; (c) inaccurate or incomplete information you provide; or (d) any third-party claim related to your use of the Services.

19. Force Majeure

We aren't liable for any failure or delay in meeting obligations under this policy caused by events beyond our reasonable control, including natural disasters, cyberattacks, war or terrorism, pandemics, government actions, power failures, or internet or telecommunications failures.

20. Severability

If any part of this policy is found to be invalid, illegal, or unenforceable, the rest stays in full effect. The invalid part will be modified only as much as needed to make it valid and enforceable while preserving its original intent.

21. Entire Agreement

This policy, together with our Terms of Service, is the entire agreement between you and Blackridge Consumer Brands LLC on this subject and replaces all prior or contemporaneous communications — whether electronic, oral, or written — about it.

22. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or in operational, legal, or regulatory reasons. When we do, we'll post the updated policy here, revise the "Last Updated" date, and provide any notice the law requires. Continuing to use the Services after changes take effect means you accept the updated policy, so we encourage you to review it periodically.

23. Complaints and Appeals

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to file a complaint with your local data protection authority. In the U.S., you can find the relevant supervisory authorities at usa.gov.

24. Contact Us

If you have questions about this policy or need to exercise your rights:

Email: help@support.shoprevalia.com Mail: Blackridge Consumer Brands LLC, 418 Broadway, Ste R, Albany, NY 12207

For the purposes of applicable data protection laws, Blackridge Consumer Brands LLC is the data controller of your personal information.

Third-Party Data & Marketing

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.